J 201 Chapter Notes -Hypodermic Needle, Mass Society, Media Play

• School: University of Oregon
• Department: Journalism
• Course: J 201
• Professor: Justin Francese

Document Summary

Learning from media effects research: explain the types of questions media-effects research has sought to answer over the decades, explain the hypodermic needle theory (which has largely been discredited). The press and democracy: explain why researchers were concerned about the role media play in democratic life. Entertainment and children: explain what herbert blumer"s research suggested about movies" influence on children and teens, explain why blumer"s research was significant despite its flaws, explain how gender roles in media have often reinforced stereotypes. Mass society and media influence: explain what mass society theory was concerned about in the first half of the 20th century. Limited effects and the two-step flow of influence: explain "limited effects theory. , define and explain the significance of selective exposure, selective understanding and selective remembering, explain the two-step flow of information. Active audiences: explain what active-audience research has found. (note: This section refers to parts of chapter 8 that you were not assigned to read.