ECN 212 Lecture Notes - The Deadlines, General Authority, Marketing Management
Document Summary
Organization in the company: the concept of structure 2. Characteristics of a structure 2: the determinants of structure 3, the different types of structures 4. The organization chart is a graphic and schematic representation of the structure. It gives an overall view of the company, since it presents the different departments, specifies their functions and shows how they are linked together. The segmentation of tasks into roles such as production, finance, marketing, etc. The recombination of roles into departments or divisions in terms of functions, products, regions or markets. The distribution of power within this structure. Indicates the degree of explanation in the definition of the company"s operating rules. Formalization helps to clarify and rationalize the functioning of the structure, but excessive formalization can be a source of rigidity and temptation to circumvent. Consulting firm= high specialization + flexible coordination + reduced formalization. Public company = medium specialization + close coordination + reduced formalization.
