ECN 212 Lecture Notes - Lvmh, Habitat, Gross Domestic Product
Document Summary
The environment of the company: the macro-environment 2. Technology 4: the meso-environment 4. 6: the characteristics of the current environment of the company and the structural trends 7. The macro-environment essentially includes norms, political, economic, sociological, technological and ecological factors. To survive, a company must have a perception of this environment. The pestel model proposes a checklist of the different variables of the environment. Government stability, fiscal policy, foreign trade regulation, social protection. Business cycle, monetary policy, gnp growth, inflation, unemployment, interest rates, disposable income. Demographics, income distribution, attitudes towards work, leisure, cultural level, evolution of lifestyles. Public r&d expenditure, private r&d expenditure, new technological advances, speed of technology transfer, obsolescence rate. Monopoly laws, labor laws, health laws, safety standards. The first element concerns the political and legal conditions. The state may or may not decide to intervene and establish special relationships with companies.
