ECN 212 Lecture Notes - Strategic Planning
Document Summary
Table of contents: the different types of planning 2, the planning process 2. Formulation of the mission and objectives 3. Evaluation and choice of the best option 3: the different types of strategies 3, the interests and limits of planning 4. There are three types of planning, presented in the following table: Lower management of no more than one year. defines: The programs, projects, operations and activities specific to their organizational units. Analyzing certain aspects extends over more than five years. The heads of departments and directors draw up: to five years. detailed, coordinated plans of the external environment. Identifying strengths and for production, marketing and human resources weaknesses. The term diagnosis is generally used in the medical field and consists of identifying a disease by its symptoms. At the company level, the objective of a diagnosis is to determine whether the company is doing well or poorly and to detect its dysfunctions.
