BUS-FPX3062 Study Guide - Quiz Guide: Capella University, Wok
Document Summary
Red bull"s marketing team has a knack for specific brand ambassadors, who are influencers in different fields such as divers, racers, bikers, and free runners. Moreover, they benefit greatly from user-generated content on social media, aside from the content they create for their audience red bull does not adapt to the needs of the specific markets. What they do is adapt to the changes and utilizing technology. They were able to develop and own marketing strategies that wok extremely well for them and they continue to build and improve with every campaign they come up with. (racoma, 2019). Red bull uses their brand ambassadors to spread the word of their product and campaign much further than just social media could. Brand ambassador"s help create a much more personal experience for consumers. When i think of motivation for brand ambassadors, one of my first thought is: cash. Cash is a huge motivator for majority of the population because everyone need money.
