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15 Feb 2018

Define Marketing?

Define what an exchange is and list the five conditions of an exchange?

List and define the Four Marketing Management Philosophies?

What is a Marketing Plan and what is the purpose of a marketing plan?

List and define the four elements of the marketing mix “Four Ps.”

Explain what the two types of products are and provide an example of each.

List the seven steps in the New Product Development Process.

Discuss briefly the four major stages of the Product Life Cylce.

Explain what Supply Chain and Supply Chain Management are.

Discuss the Benefits of Supply Chain Management.

What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries.

List the three types of Channel Relationships.

List and explain what the Four Tasks of Promotion are.

Briefly discuss the two types of Advertising and their purpose.

Explain what the Role of Public Relations is.

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Patrina Schowalter
Patrina SchowalterLv2
17 Feb 2018
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Related questions

1.Provide two definitions for the term: Place, and provide an example for each definition that displays its importance.

2.Define the concepts of logistics and JIT. Explain three key advantages of using JIT within a logistics planning process. Discuss any caveats to using JIT.

3.List four of the main modes of transporting goods; also cite two of the benefits and two of the limitations for each.

4.Define Promotion & AIDA. Explain the value of understanding the AIDA model. Cite a personal example that displays the impact of AIDA on you.

5.Explain the "Wheel of Retailing Theory," as discussed in the text. Cite two examples (explain how each relates to the "Wheel") that display the application of this Theory.

6.List, explain, and give examples for five of the main uncontrollable variables that a marketing manager must address in the external environment.

7.List, explain (in detail), and provide examples for each component of the Marketing Mix. Is the customer part of the Marketing Mix?

8.We have discussed whether marketing efforts add cost to a product. Discuss this from various view points and give specific examples.

9.Define Marketing Mix

10.What is the difference between a Brand Name and a Trademark?

Citrus Products Inc. is a medium-sized producer of citrus juice drinks with groves in Indian River County, Florida. Until now, the company has confined its operations and sales to the United States; but its CEO, George Gaynor, wants to expand into the Pacific Rim. The first step is to set up sales subsidiaries in Japan and Australia, then to set up a production plant in Japan, and finally to distribute the product throughout the Pacific Rim. The firm’s financial manager, Ruth Schmidt, is enthusiastic about the plan, but she worries about the implications of the foreign expansion on the firm’s financial management process. She has asked you, the firms most recently hired financial analyst, to develop a 1-hour tut0rial package that explains the basics of multinational financial management. The tut0rial will be presented at the next board of directors meeting. To get you started, Schmidt has given you the following list of questions.

a. What is a multinational corporation? Why do firms expand into other countries?

b. What are the five major factors that distinguish multinational financial management from financial management as practiced by a purely domestic firm?

c. Consider the following illustrative exchange rates:

U.S. Dollars Required to Buy One Unit of Foreign Currency

Japanese yen 0.009

Australian dollar 0.650

1. Are these currency prices direct quotations or indirect quotations?

2. Calculate the indirect quotations for yen and Australian dollars.

3. What is a cross rate? Calculate the two cross rates between yen and Australian dollars.

4. Assume that Citrus Products can produce a liter of orange juice and ship it to Japan for $1 75. If the firm wants a 50% markup on the product, what should the orange juice sell for in Japan?

5. Now assume that Citrus Products begins producing the same liter of orange juice in Japan. The product costs 250 yen to produce and ship to Australia, where it can be sold for 6 Australian dollars. What is the U.S. dollar profit on the sale?

6. What is exchange rate risk?

d. Briefly describe the current international monetary system. What are the different types of exchange rate systems?

e. What is the difference between spot rates and forward rates? When is the forward rate at a premium to the spot rate? When is it at a discount?

f. What is interest rate parity? Currently, you can exchange 1 yen for 0 0095 U.S. dollar in the 30-dayforward market, and the risk-free rate on 30-day securities is 4% in both Japan and the United States. Does interest rate parity hold? If not, which securities offer the highest expected return?

g. What is purchasing power parity (PPP)? If grapefruit juice costs $2 a liter in the United States and purchasing power parity holds, what should be the price of grapefruit juice in Australia?

h. What effect does relative inflation have on interest rates and exchange rates?

i. 1. Briefly explain the three major types of international credit markets.

2. Briefly explain how ADRs work.

j. What is the effect of multinational operations on capital budgeting decisions?

k. To what extent do average capital structures vary across different countries?

Citrus Products Inc. is a medium-sized producer of citrus juice drinks with groves in Indian River County, Florida. Until now, the company has confined its operations and sales to the United States; but its CEO, George Gaynor, wants to expand into the Pacific Rim. The first step is to set up sales subsidiaries in Japan and Australia, then to set up a production plant in Japan, and finally to distribute the product throughout the Pacific Rim. The firm’s financial manager, Ruth Schmidt, is enthusiastic about the plan, but she worries about the implications of the foreign expansion on the firm’s financial management process. She has asked you, the firms most recently hired financial analyst, to develop a 1-hour tut0rial package that explains the basics of multinational financial management. The tut0rial will be presented at the next board of directors meeting. To get you started, Schmidt has given you the following list of questions. a. What is a multinational corporation? Why do firms expand into other countries? b. What are the five major factors that distinguish multinational financial management from financial management as practiced by a purely domestic firm? c. Consider the following illustrative exchange rates: U.S. Dollars Required to Buy One Unit of Foreign Currency Japanese yen 0.009 Australian dollar 0.650 1. Are these currency prices direct quotations or indirect quotations? 2. Calculate the indirect quotations for yen and Australian dollars. 3. What is a cross rate? Calculate the two cross rates between yen and Australian dollars. 4. Assume that Citrus Products can produce a liter of orange juice and ship it to Japan for $1 75. If the firm wants a 50% markup on the product, what should the orange juice sell for in Japan? 5. Now assume that Citrus Products begins producing the same liter of orange juice in Japan. The product costs 250 yen to produce and ship to Australia, where it can be sold for 6 Australian dollars. What is the U.S. dollar profit on the sale? 6. What is exchange rate risk? d. Briefly describe the current international monetary system. What are the different types of exchange rate systems? e. What is the difference between spot rates and forward rates? When is the forward rate at a premium to the spot rate? When is it at a discount? f. What is interest rate parity? Currently, you can exchange 1 yen for 0 0095 U.S. dollar in the 30-dayforward market, and the risk-free rate on 30-day securities is 4% in both Japan and the United States. Does interest rate parity hold? If not, which securities offer the highest expected return? g. What is purchasing power parity (PPP)? If grapefruit juice costs $2 a liter in the United States and purchasing power parity holds, what should be the price of grapefruit juice in Australia? h. What effect does relative inflation have on interest rates and exchange rates? i. 1. Briefly explain the three major types of international credit markets. 2. Briefly explain how ADRs work. j. What is the effect of multinational operations on capital budgeting decisions? k. To what extent do average capital structures vary across different countries?

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