COMM 480 Lecture Notes - Lecture 99: Buffalo Wild Wings, Amazon Echo, Ageism
Document Summary
Showing an old man struggling to use technology so he calls for his family to help. Commercial guy yelling and emphasizing get yours today to play on the idea that older people struggle to hear things. In our culture, we have many stereotypes that we use to define youth and the. The elderly stereotypes tend to stay consistent from generation to generation. Youth stereotypes shift by generation, but generally position young people as inferior to older generations. The current target = millennials (mostly) and gen z. Millennials are anyone born between 1981 and 1996. In the media (and in culture more generally), millennials have been depicted as: Millennials are killing chains like buffalo wild wings and applebee"s . Youth are less stereotyped in fictional media than in news because: Tv / film caters to younger demographics. We see far more people under 40 on tv and in film (compared to older people)
