COMMERCE 3MB3 Lecture Notes - Lecture 3: Visible Minority, Out-Group Homogeneity, Baby Boomers
13 Feb 2017
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Document Summary
Subcultures are distinct cultural groups that exist within a more complex society. Geographic region - e. g. , atlantic canada, western canada, quebec. Ethnic origin - e. g. , english, french, aboriginal, chinese, south-asian, irish, As viewed by douglas adams (british writer, author of the hitchhiker"s. Guide to the galaxy"): every country is like a particular type of person. America is like a belligerent, adolescent boy, canada is like an intelligent, 35 year old woman. Did you know (brands/ pop culture elements with canadian origins) Hockey is not the most popular sport. It came forth after swimming, soccer, and dance. Micheal adams asked both questions and put them on dimensions. In the next few slides, we"ll talk about different ethnic and cultural groups. Whenever we, as marketers, want to segment a market, we may distil a schematic, over-simplified images of the different groups that capture the commonalities among the members and serve our targeting purposes.
