COMM 200 Lecture Notes - Commodification, Hybridity, American Civil Liberties Union

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When culture is mass produced and distributed in direct competition with local culture: Ex: not going to the local coffee shop but starbucks instead. Pieterse: there are 3 possible outcomes through which to consider the impact of globalization on culture. These three outcomes can be seen as operating on a continuum. Globalization brings cultures into close contact through media and migration, but . Cultures are destined to clash due to differing values (every culture has different values) There"s no single village, there are several villages. English is in a code global economy but village culture still rules. We have to still believe in the mythical powers of globalization. It is very easy to misunderstand each other. Leads to cross cultural dilemma: because it"s so easy to communicate we think we understand each other but we actually don"t. We jump to conclusions, we stereotype, we react very quickly. Globalization leads to a growing sameness of cultures (everything is the same)

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