MGS 3013 Study Guide - Swot Analysis, Target Market
Document Summary
A business plan details major characteristics of a company: its product/service, industry, market, manner of operating, and financial outcomes emphasizing the firm"s present and future. Describe the product or service; what problem it solves for your customer. Business formation, ownership management team roles and responsibilities. Industry overview and situation analysis (primary competitors); company"s major target demographics; swot analysis. Roles and responsibilities and various areas that will need special consideration i. e. operations; customer service; marketing; accounting/finance; design; legal/ Consider providing a step-by-step guide leading from the problem it solves to the solution it provides. A marketing plan is used to outline a business" marketing strategies, including its marketing message, its target market, and its strategy for promoting its product or service. Identify each of the marketing channels you will be using to promote and sell. Make sure for each of them, you describe in detail how and/or when you will be promoted.
