HSA 4180 Chapter Notes - Chapter 3: Cash Flow
28 Sep 2016
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Document Summary
Can help managers implement the hco"s goals and can serve as a guide for starting and operating a business to achieve preset goals and objectives. Executive summary: quick look at the entire business plan. Company description: describes the company, business, or organization with information on what it does, how it differs from others, and which markets it serves. Market analysis: describes the industry, customer market, and competitors. Organization and management: explains how the organizations will be structured and managed, similar to what is shown by an organization chart. Service or product line: details the products and services offered and their benefits for intended customers. Marketing and sales: explains the marketing, sales, and promotion of the business. Funding request: gives the information needed when seeking outside funding, such as a grant or loan. Financial projections: provides financial analyses and forecasted profit-or-loss statement, cash flow, and balance sheet. Appendix: optional: contains resumes of key staff, contracts, leases or permits.
