MC9902C02 Chapter Notes - Chapter 1-8: Total Quality Management, Six Sigma, W. Edwards Deming
TOTAL QUALITY MANAGEMENT
Quality refers to a parameter which decides the superiority or inferiority of a
product or service. Quality can be defined as an attribute which differentiates a
product or service from its competitors. Quality plays an essential role in every
business. Business marketers need to emphasize on quality of their brands over
quantity to survive the cut throat competition.
Why would a customer come to you if your competitor is also offering the same
product? The difference has to be there in quality. Your brand needs to be
superior for it to stand apart from the rest.
Total quality management (TQM) is the continual process of detecting and
reducing or eliminating errors in manufacturing, streamlining supply chain
management, improving the customer experience, and ensuring that employees
are up to speed with training. Total quality management aims to hold all parties
involved in the production process accountable for the overall quality of the final
product or service.
TQM was developed by William Deming, a management consultant whose work
had a great impact on Japanese manufacturing. While TQM shares much in
common with the Six Sigma improvement process, it is not the same as Six Sigma.
TQM focuses on ensuring that internal guidelines and process standards reduce
errors, while Six Sigma looks to reduce defects.
• Total quality management (TQM) is an ongoing process of detecting and
reducing or eliminating errors.
• It is used to streamline supply chain management, improve customer service,
and ensure that employees are trained.
• The focus is to improve the quality of an organization's outputs, including
goods and services, through the continual improvement of internal practices.
• Total quality management aims to hold all parties involved in the production
process accountable for the overall quality of the final product or service.
Total quality management is a structured approach to overall organizational
management. The focus of the process is to improve the quality of an
organization's outputs, including goods and services, through the continual
improvement of internal practices. The standards set as part of the TQM
Document Summary
Quality refers to a parameter which decides the superiority or inferiority of a product or service. Quality can be defined as an attribute which differentiates a product or service from its competitors. Quality plays an essential role in every business. Business marketers need to emphasize on quality of their brands over quantity to survive the cut throat competition. The difference has to be there in quality. Your brand needs to be superior for it to stand apart from the rest. Total quality management (tqm) is the continual process of detecting and reducing or eliminating errors in manufacturing, streamlining supply chain management, improving the customer experience, and ensuring that employees are up to speed with training. Total quality management aims to hold all parties involved in the production process accountable for the overall quality of the final product or service. Tqm was developed by william deming, a management consultant whose work had a great impact on japanese manufacturing.
