PSY100Y5 Lecture Notes - Subliminal Stimuli, Naturalistic Observation, Availability Heuristic
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PSY100Y5 Full Course Notes
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Document Summary
Systematic way of organizing and explaining observations. Hypothesis that flows from the theory or from an important question. Procedure that is the same for all subjects except where variation is introduced to test a hypothesis. Without this procedure bias will be introduced. Sample that is representative of the population. Procedure that is sensible and relevant to circumstances outside the laboratory. Measures that are reliable (that produce consistent results over time) Measures that are valid (that assess the dimensions they purport to assess) Naturalistic observation no appreciable effect on the environment, just going to make observations must be inconspicuous, your subjects can know they are being watched. They can be biased questions to get the answers the researchers want. It is specific to the individual being studied. A correlation is a measure of association between two variables (-1 < r< +1) this is known as a perfect correlation. Establishes whether there is a relationship between two or more variables.
