PSYC 332 Lecture Notes - Lecture 4: Collective Identity, Personal Identity, Cultural Learning
Document Summary
Cultural variability in social orientation (markus and kitayama, 1991) Independence: attending to the self, self assertion, uniqueness (dt) Distinguishing self from others: the squeaky wheel gets the grease . More permeable to outgroup and distinct from ingroup. Self distinct from other people within ingroup. Tasks that encourage reification of individual preferences, goals and abilities. Interdependence: attending to the group, facilitating group harmony, fitting in. Self with others: the nail that stands out gets pounded down . More isolated from outgroup and intertwined with ingroup. Self intertwined with other people within ingroup. Culture, memory and the self (wager and cohen, 2003) What is the nature of the cultural self-representation. Working self concept: what is currently activated/accessible (recency) Individualistic cultures provide situations that promote the accumulation of personal cognitions. Collective cultures provide (more) situations that promote collective cognitions. Words encoded in relation to the self are remembered better than: