HPS110H1 Study Guide - Midterm Guide: Solomon Asch, Milgram Experiment, Kenneth And Mamie Clark
21 Sep 2021
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Found out that social pressures significantly influences individuals opinions, behaviours, judgements. A sole outlier will most likely bend to the will of the majority. Confronted with opinions contrary to their own, people shifted their judgements to be more in line with the majority. However, one quarter of the subjects did not change their opinions ever in the face of an erroneous majority even in extended trials. Around one third of the subjects changed their opinion even though they knew it was incorrect. Milgram was a research assistant to solomon asch. Asch"s research on the effect of social pressures on individual behaviour caused milgram to think about how an individual"s behaviour might change under authority pressure. Milgram wanted to see if the same concept of asch"s work could be applied to more high-stakes situations. Subject ordered to give increasingly high voltage shocks to victim in response to wrong answers in a memory exercise.
