MKT 220 Lecture Notes - Lecture 3: T.J. Maxx, Sterling Jewelers, Warehouse Club
Document Summary
Distribution activities that make products available to customers when and where they want to purchase them. Marketing channel direct products from producers to consumers. Marketing intermediary middleman link producers to consumers through arrangements. Time utility have products available when the customer wants them. Place utility make products available in locations where the customers wish to purchase them. Possession utility customer has access to the product to use or store for future use. Supply chain management- long term partnerships that reduce inefficiencies to satisfy customers. Dual distribution use of 2 or more channels to distribute the same product to the same target market. Strategic channel alliance- products of one organization are distributed through the marketing channels of another. Intensive distribution convenience products with high replacement rates. Selective distribution shopping products and durable goods with low replacement rates (only use some outlets to distribute products) Exclusive distribution using a single outlet to distribute a product (expensive, high-quality)
