MKT 220 Lecture Notes - Lecture 5: Kmart, Kroger, Direct Selling
Document Summary
Retailing transactions in which ultimate consumers are the buyers. Occurs through stores/establishments direct selling, marketing, vending machines. Retailers purchase products for the purpose of reselling them to consumers for profits. General merchandize retailers offers a variety of product lines. Large retail organizations characterized by wide product mixes and organized into separate departments. Self-service offering brand name and private brand products at low prices. Large, self-service that carry a complete line of food products. Giant retail outlers that carry food and nonfood product. Stores that combine supermarket and discount shopping in one location. Warehouse club large scale, members only that combine cash-and-carry wholesaling. Warehouse showroom (ikea) large, low cost buildings with large on premise inventories. Convenience stores service merchandise: form of warehouse showroom where consumers. Specialty retailers limited line and single line. Carry a narrow product mix and deep product lines. Have higher costs and higher margins provide more product selection. Off-price manufacturers: buy manufacturers overruns and offseason merchandise.
