AHRM 1014 Lecture 8: Principles: Unity
22 Feb 2018
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Document Summary
Presentation of an integrated image: it looks as though they belong together, some kind of visual connection. Sometimes used interchangeably with harmony: the elements of your design cannot appear separate or related, otherwise they are not harmonious, integrity, wholeness. Avoid mixed messages: do all the elements of a design support each other, goal is a single, complete piece. Unity is planned and conttrolled: composition, order and organization help you convey a message, not careless or random. Potential pitfalls: too much unity can be boring but too much variety can be too chaotic, find a balance between the two. Gestalt theory: visual perception: gestalt: unified whole, refers to how humans look at a group of objects and we see the whole before we see the individual parts, the mind simplifies and organizes information. How to achieve unity: proximity, repetition, continuation, grid/alignment.
