PBRL 270 Lecture Notes - Lecture 19: First Amendment To The United States Constitution, Actual Malice

• School: UTK
• Department: Public Relations
• Course: PBRL 270
• Professor: Candace L.White

Document Summary

Ethics: honesty, transparency, intuitive ethical standards, awareness and attentive to laws, follow there and you can avoid trouble in almost any situation. What is a fact: expressed or implied representations . Subjective, individual evaluation or point of view: sales talk. Promotional statements so vague or general they cannot be proven: sometimes called a license to lie . Defamation- false statement that damages a person"s reputation: must be communicated, persona or organization must be identi ed or identi able, actual loss- money, suffering, reputation, malicious, negligent, reckless. For public gures- actual malice must be proven: the content is not what"s judged; it"s what meets the legal case. Slander- spoken defamation (broadcasts are included because there is a published record) Fair comment- critiques about persons or organizations that voluntarily display their wares for public consumption, comment about which is public interest and concern.