PBRL 270 Study Guide - Lanham Act, Press Release, Actual Malice
Document Summary
*they counsel or guide the policy behind an illegal action. *participates in an illegal action such as bribing a government or official or covering up information of vital interest to the public health & safety. *takes a major personal part in the illegal action. *helps establish a front group whereby the connection to the pr firm or its clients is kept hidden. *cooperates in any other way to further an illegal action. *pr personnel can be help legally liable if they provide advice or tactically support an illegal activity of a client or employer. *pr firms can"t use defense of client told me to do it . *pr firms have legal responsibility to practice due diligence in the type of info & documentation supplied by the client. *regulatory agencies (ftc) have power under the lanham act to file charges against pr firms that distribute false & misleading information.
