PBRL 270 Lecture Notes - Lecture 5: Edward Bernays, George Creel, P. T. Barnum

• School: UTK
• Department: Public Relations
• Course: PBRL 270
• Professor: Candace L.White

Document Summary

Pr is the strategic management of communication between an organization and its publics: who can help us > determines the publics. Concept of pr goes back to ancient times: pr is a 20th century phenomena. Word of mouth, newspapers, news reels beginning of a movie. Third party endorsement- opinion leaders, celebrities, etc. Opinion leaders- people who have in uence on you: would bribe journalists to come to the circus, presidents, bank leaders, etc. Periods of pr development: seedbed era (1900-1917) Support for war with news reels: roaring 20s (1919-1929) Businesses had need to communicate: wwii (1930-1945) Persuasion theory as social science: government invested money in this. Edward bernays: father of modern pr, global information age (1965-now) Ivy lee: public information, one way asymmetrical. Edward bernays: father of pr, nephew of freud. Thursday, september 7, 2017: two way asymmetrical. James grunig and todd hunt: theorists, not practitioners, two way symmetrical. Edward bernays- lucky strike: women smoking > double sales.