COM-384 Lecture Notes - Lecture 2: Bulletproofing, Descriptive Ethics, Normative Ethics

• School: University of Tampa
• Department: Communication
• Course: COM-384
• Professor: kristaboling

Document Summary

When there is a lack transparency, and consequences of practices not disclosed become public, a crisis is likely to occur and not just for the organization involved. Many of the global crises are blamed on a lack of transparency. You have to be genuinely sensitive to the feelings and needs of others and you must treat others as you want to be treated. Public relations writers often initiate or implement practices that draw criticism of public relations. If you write, say or do something that violates society"s sense of rightness you may be undercutting your constitutional right to free speech. Society"s expectations and judgments about what is right or wrong are notoriously capricious. The study of ethics falls into two broad categories: comparative ethics and normative ethics: normative-studied by theologians and philosophers, comparative-somethings called descriptive ethics, studied by social scientists.