COM-384 Lecture Notes - Lecture 1: Strategic Management
27 Sep 2016
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It"s an exciting time to be a writer. Your message can be crafted for any medium. You will be telling an organizations story whatever you write. The story must be told concisely with clarity, accuracy and memorability. State the purpose in a single declarative sentence. You will be writing for an organization- for pro t or nonpro t. Your message is to achieve a business goal for that organization. Pr, or strategic communication often indicates an integrated communications practice involving both advertising and public relations. What is public relations: its the strategic management function that helps an organization achieve its goal and objectives through building and maintaining goodwill with its various stakeholders/publics. Effective public relations writers are critical to that success. Your writing must be purposeful, persuasive, and principled. Public relations writers prepare messages for any medium that can convey information: these messages- words, images and sound-often are conveyed electronically, potentially these messages can be received anywhere in the world.
