RTF 308 Lecture Notes - Lecture 8: Media Consumption, American Broadcasting-Paramount Theatres, Zoom Lens
Document Summary
The cold war begins abroad and at home. Boom in media consumption (and the advertised products that support it) Dealing with regulation, huac, competition from two other media (tv and radio) Westinghouse and the middleton family (a movie about tv, spread the word of tv across the country) Experimentation cut off by wwii but (radio) networks continue! Like radio, there was only so much spectrum space for tv. Fcc looks to radio networks as experts (cid:894)(cid:271)e(cid:272)ause they"(cid:448)e do(cid:374)e this (cid:271)efo(cid:396)e(cid:895) Result (radio suggests): licensed stations, network control, programming by sponsors. Vhf (channels 2-13)(higher quality) vs. uhf (spectrums) privilege network/manufacturer preference. Radio stations (networks) failing to serve public interest. Brushed off by a defiant radio industry no likely effect for tv. Places freeze on new tv station licenses (1948-52), originally 6-9 months, ends up 4 years. Tv set ownership goes up from 1% to 34% (doubles by 1955) 108 already licensed stations consolidate power, control market.
