RTF 307 Lecture Notes - Lecture 3: Horizontal Integration, Profit Maximization, Alternative Media

• School: UT-Austin
• Department: Radio-Television-Film
• Course: RTF 307
• Professor: J.Mc Clearen

Document Summary

Key terms: political economy, media conglomerates, concentration, vertical and horizontal integration. Media texts are a result of social, political, and economic processes. A media group or institution that owns numerous other mass media enterprises such as print, film, television, etc. Disney owns dancing with the stars, good morning america, espn, walt disney world, Marvel comics, marvel studios, lucasfilm, vice, the history channel. A condition when only a handful of firms dominate the media industry. Comcast, walt disney, 21st century fox, time warner, cbs, viacom (the big six) All own movies, television, book publishing, magazines, recorded music, radio, or live music. Media conglomerates consolidate money and power (cid:862)this gi(cid:448)es ea(cid:272)h of [these] (cid:272)orporatio(cid:374)s a(cid:374)d their leaders (cid:373)ore (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) po(cid:449)er tha(cid:374) (cid:449)as e(cid:454)er(cid:272)ised (cid:271)(cid:455) a(cid:374)(cid:455) despot or di(cid:272)tatorship i(cid:374) histor(cid:455)(cid:863) (cid:894)bagdikia(cid:374) (cid:1006)00(cid:1008): (cid:1007)(cid:895) Total 2010 revenue for the big six was . 9 billion. The big six control 70% of your cable; 3,762 businesses contribute the other 30%