COM 415 Lecture Notes - Lecture 3: Common Good, Communitarianism, Postmodernity

• School: URI
• Department: Communication Studies
• Course: COM 415
• Professor: adam roth

Document Summary

Tragedies of the broadcast commons: consumer perspectives on the ethics of product. Respondents were highly cynical about government regulation of advertising and nearly as cynical of the ability of marketer"s to self-regulate, (p. 201) There has been an increase in product/brand integration, blurring the line between program and advertisement. Example: your favorite tv show character drinking a sprite with the logo facing camera. *ethical concern posed in study: advertising-saturated mass media is inconsistent with public interest conceptions of mass media as a marketplace of ideas, (p. 202) Advertising has long been considered a lesser form of speech in the eyes of the. We consider three different theoretical frames in our examination: law, (p. 202) Which understands the statutory provisions of u. s. broadcast regulation in the public interest; Which understands the political and economic concerns about the power of undisclosed advertising and cross-promotion without strong professional codes for self-regulation; and.