PSYC 288 Lecture Notes - Lecture 17: Normative Social Influence, Milgram Experiment, Red Scare
Document Summary
Asch studies- which of the three lines on the right are closest to the line on the left. When other people give the wrong answer, the subject is very likely to conform to the group and give the wrong answer as well. 76% of people conformed on at least one trial. Conform to be liked or accepted by others: we go along with the norm (whether it is spoken or not) Implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members. Injunctive norms (should: beliefs about how should behave. Descriptive norms (actuals: beliefs about how actually behave. Group size: as the size of the group increases, we are more likely to conform, milgram experiment people stopped walking and starting looking around (groups of 1, 2, 5, 10, 15). Observers look and see if other people will stop and look around like the experiment group does.
