PSYCH 100 Lecture Notes - Lecture 39: Social Influence, Stanley Milgram, Ingratiation
3 Dec 2018
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Social influence
https://en.wikipedia.org/wiki/Milgram_experiment
The process by which the actions of an individual or group affect the behavior of others
• Conformity, compliance, obedience
Informational influence
Conforming to others because we think they know more than we do.
Sherif: Group consensus
Ambiguous judgement
Document Summary
The process by which the actions of an individual or group affect the behavior of others: conformity, compliance, obedience. Conforming to others because we think they know more than we do. Autokinetic effect -the autokinetic effect is a phenomenon of visual perception in which a stationary, small point of light in an otherwise dark or featureless environment appears to move. Normative influence: going along to get along, conforming to avoid the negative social consequences of appearing deviant, asch: unambiguous judgment, method, results, around 1/3 of the time the average participant conformed to group, some subjects conformed considerably more; some none https://www. google. com/search?rlz=1c5ch. Factors relating amount of conformity: ambiguity, group size, publicness of individual"s choice, group unanimity. Compliance: changing behavior in response to direct social pressure. Chialdini studied car salesman"s" tactics of how they use compliance to get suitable response. Obedience: changing behavior in response to commands from an authority.
