COMM 287 Lecture Notes - Lecture 2: The Communist Manifesto
Document Summary
Why study advertising 2: quote 1 (marx, major contribution according to sut, as an analyst of capitalism, understanding this society. The sheer number of things that can be made and sold. What was revolutionary about the society then and now. It cannot stay still by its nature: constantly doing more/evolving, need to have more profits this year than last year. Economic growth and industrial production: communist manifesto, all that is solid melts into air . This is why stuff is central to your identity. How people think of themselves within a society: things are dead , and you have to make them come alive with human and social possibilities. Make things really important and make them the way people identify themselves. The fetishism of commodities : advertising needs to be a part of every piece of social life. So that it will always be on people"s minds and they will constantly by things.
