COMM 287 Lecture : Comm 287-Understanding Advertising.docx
20 Sep 2013
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*our society is organized around the principle to devote all our resources to the production and development of commodities and things* Quote #1: the wealth of societies in which the capital mode of production prevails appears as an immense collection of commodities (karl marx, capital) Marx was a democratic socialist, economist who wrote at dawn of capitalism. Major contribution: was an analyst of capitalism and understanding this society (how it was different?) The difference is quantitative the number of things that can be produced and are available (the amount that was able to be produced revolutionary. No other society in history has been able to match the immense production output of industrial capitalism. This is seen in everyday life, objects are everywhere! All that is solid melts into air communist. Marx though capitalism was a manifesto step toward democracy. Once the immense collection of commodities have been produced they also have to be sold.
