COMM 102 Lecture Notes - Lecture 16: Abu Ghraib Torture And Prisoner Abuse, Sarah Palin, Subprime Mortgage Crisis

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Media defines important issues thru choices of what to present. Media determines the way news is presented. Media effects researchers study the power of the way info is put together and the effects this has in the minds of media consumers. Psychological roots: micro level studies of individuals. Depends on point of reference of info given. Sociological roots: macro level studies of society. People simplify their perceptions of social reality by making judgements about what causes others to act. Rely on socially shared meanings to categorize info into schemas or. Sociological and psychological underpinnings of framing primary frameworks. Frames invite people to think about things in a certain way (teksbury and scheufele 2009) Both accessibility and applicability are important processes in framing. Framing studies focus on origin or evolution of news frames. Framing researchers study audience interpretations of news, whereas persuasion researchers study the chances in audience attitudes. Examines effects on audiences from news frames.