KINS 4520 Lecture Notes - Lecture 4: College Athletics, Acqui-Hiring

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College sport programs are constantly trying to one-up each other, and since they are all competing for the same prize, this can only happen in a wasteful way. Knight commission suggest all spend more, but nobody can gain more. Sport business analytics suggest the arms race claim completely misses the mark on what actually goes no with college spending. Generalist side: keeping up with the joneses idea. Academic side: set of circumstances whereby all acting in their own interest leads to collective ruin. Those that support this myth think the world would be better off with less spending in college sports. Others seel colleges spending irrationally as a factor that will ruin college sports and threaten university system. The power of this myth comes from reports on the growth of spending in college sport. The growth exceeds that of spending on other areas at the university, and yet athletic departments appear to struggle to break even.

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