FDNS 2100 Lecture Notes - Lecture 5: Corporate Social Responsibility, Carbon Footprint, Outsourcing

• School: University of Georgia
• Department: Foods and Nutrition
• Course: FDNS 2100
• Professor: Paige Berger

Document Summary

1906: began work for nation"s railroads to oppose government regulation. Railroad campaign failed and bureau went out of business. First in-house pr: westinghouse (prior to publicity bureau) Worked to promote alternative current (ac) over edison"s direct current (dc) Edison employed scare tactics to direct people away from westinhouse"s ac. Edison published a booklet outlining the dangers of ac and the names of people killed by ac electrocution. Westinghouse disputed such assertions and published a booklet, safety of the alternating. Rapid growth in all areas of public relations. Opportunity to reach large groups quickly through many different methods) Growth was aided by evolving research methodologies and techniques. One-way communication(not to create a dialogue, didn"t care what people had to say) Oftentimes exaggerated or otherwise distorted information for solely advocacy purposes. Pt barnum"s time (communicate to the masses in a way that would benefit him)