PUR 3000 Lecture Notes - Lecture 4: George Creel, Edward Bernays, Bayeux Tapestry

• School: University of Florida
• Department: Public Relations
• Course: PUR 3000
• Professor: Jungyon Won

Document Summary

Julius caesar sent info back to rome on his victories. Video: pr began in the old world. Catholic church first to use term propaganda. Thomas jefferson first to use word pr in a speech. Bodies formed to represent pr firms in europe. The key to credibility is adopting and adapting new ideas. Two way assemtric (1920s -1950s/1960s) two way symmetric(1950s/60s to present) Where practiced: sports, theatre, entertainment, product promotion. Leading figure: pt barnum, american showman, used model to promote his circuses. Freakshows: gawking at diseased people a passtime, family activity. Presents a lady as 161 years old, says she"s george washingtons nurse, actually 81. Although not ethical, some aspects of pr have roots in press agentry. First in-house pr: westinghouse electronics: helped promote the use of alternative current (ac, won thebattle of the currents with thomas edisons direct current (dc, modern day exampe: microsoft v. apple.