FDNS 2100 Lecture Notes - Lecture 7: Mci Inc., Disclose, Federal Communications Commission

• School: University of Georgia
• Department: Foods and Nutrition
• Course: FDNS 2100
• Professor: Paige Berger

Document Summary

Strive to educate and preserve the name of pr (ex: internal association of business communicators, international pr association) Largest national public relations organization in the world. Act with honest and integrity at all times so as to secure the confidence of those with whom the practitioner comes in contact. First article in the code of brussels (ipra) Typically not enforced in the form of sanctions. Typically concerned with disclosure of sources for internet content. Response to recent corporate scandals (eron, worldcom, tyco) Truth and accuracy in communications (be honest disclose all information) Confidentiality rules and practices and safeguarding of client proprietary information. A sense of responsibility to society and public interests. Concern for the competence and honor of the profession. A higher loyalty to the profession than to an employer. No individual client is moe valuable than the impression you are making on pr as a whole. Defines pr, unifies curricula, unifies standards, protects clients, protects practitioners, raises practitioners" credibility.