ADPR 3850 Lecture Notes - Lecture 15: Corporate Social Responsibility, Consumer Activism, Customer Service
28 Nov 2016
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Document Summary
Business has a bigger trust than the government. 45% of americans believe executives of large corporations are trustworthy. But 79% trust small business owners corporate pr. Because we live in an environment where if we care that much about something, we can find out exactly what target is doing. When things are written about a company, they are positive ones. Two key groups involved see the word differently. Journalists argue that exec. make it difficult to write objectively about organizations. Customer relations: customer service is the front line of corporate pr, a dissatisfied customer will tell more people than a satisfied customer. Get emotional work with those who make threats. Consumer boycotts: a refusal to buy the products and services of an offending company, easy to start a boycott now, efficacy of consumer boycotts is mixed. Bank of america: flipside of the boycott is the boycott. Excess buying of a product in order to combat a boycott.
