COM-284 Lecture Notes - Lecture 14: Corporate Social Responsibility, Investor Relations, Rai Radio 2
31 Mar 2016
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Document Summary
Overview of pr basics of corporate public relations. What first comes to mind: offices boring, mundane not always: Most fun part: company benefits, event planning teams, can be very active. One of the main problems is not having the money and resources to effectively complete a campaign. Working for a large corporation you have all the resources at your fingertips. Things like glass door" (feedback/ review websites) mean employee relations are becoming even more transparent. Poor investor communication leads to losing investors decreases capital for the company. Pepsi company dumped toxic waste into a river, tarnished reputation, and saw a decrease in sales. They feel like they are being manipulated. Lack of human element with regards to large companies/ corporations: soulless entity can"t communicate with, however, in the rise of technology there is also a rise in communication and transparency of companies. Job of a pr practitioner within a corporation:
