ADPR 3850 Lecture Notes - Lecture 12: Selective Perception, Crisis Management, Strategic Management

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3850
• Professor: Michael Cacciatore

Document Summary

It isnt always that easy: limits to persuasion. Impossible to ensure the message matches those it targets. Standing out in a competitive information environment. We live in an information age and it does not make sense. We all process information through various perceptual filters, including. As a result: a(cid:374)y gi(cid:448)e(cid:374) (cid:862)fact(cid:863) (cid:373)ay (cid:373)ea(cid:374) differe(cid:374)t thi(cid:374)gs to differe(cid:374)t people. Pr can be defined as the strategic management of competition and conflict for the mutual benefit of the organization and its various stakeholders and publics. A new way of thinking: conflict and competition: conflict: When groups direct their efforts against each other, often through verbal attacks. Factors influencing conflict management: the threat appraisal model: stance-driven approach in managing conflict and competition. How do we feel- stance? what do we do- strategy: pr professionals monitor for threats, assess those threats, arrive at a desirable stance for the organization, and then begin communications efforts form the stance.