COMM 3144 Study Guide - Midterm Guide: Venn Diagram, Market Environment, Childhood Obesity
11 Apr 2016
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The strategic management function that helps and organization achieve its goals and objectives through building and maintaining goodwill with various stakeholders: nothing is accidental, its strategic. Publicity: information provided to a public or media without charge. Public relations doesn"t merely provided information: pr provides strategic counseling. Two way communication. interprets the organization to the public to the organization. Building good relationships between organization and its public (2- way/ongoing communication) Pr writers must deliver the: right message/s, to the right publics, at the right time, with the right result/s, add value, pr people must have good written and oral communication skills. What makes pr writing unique: persuasion, writing with a purpose, we want something to happen, we want to influence our public. What makes it different: marketing deals with consumers, advertising deals with customers, journalism deals with general publics, pr deals with specific publics. Public but have close ties to the organization)
