COMM 1 Lecture Notes - Lecture 7: Peripheral Vision, Optical Illusion, Weighted Arithmetic Mean
Document Summary
Intrapersonal comm involves mentally making sense of people/world. Attention: we are selective about what we perceive. Physiological lters our physical state; limitation of our sense. Ex: limited peripheral vision, things that are far away. If you"re hungry, tired, under the in uence, etc. it"s harder to pay attention. Ex: you pay more attention in classes you are interested in: past experience or expectations. Ex: once in a a lifetime >> brain lters out the second a because our expectations tell us that in the english language there is no a a : external factors affecting your attention. Salience: stimulus stands out from others can change depending on the context: visual contrast (tall person in a room of short people), sound (higher in pitch, unusual noise), movement, etc. Fit info into schemas : mental structures for representing generic concepts. Make judgements, draw conclusions ex: bunny/duck optical illusion image. Biases & mental short-cuts in uence our conclusions.
