PSYC 2501 Lecture Notes - Lecture 15: Sentence Clause Structure, Takers
26 Apr 2018
School
Department
Course
Professor
LTM: Encoding
Tuesday, March 20, 2018
12:39 PM
• Encoding: getting information into LTM
o Encoding
• The process of acquiring information and transferring it into LTM
o Types of encoding
• Maintenance rehearsal
▪ One assumption of modal model
• The longer something is kept in STM, the more likely it is to get
into LTM
▪ Helps maintain information in STM, but it is not an effective way of
transferring it into LTM
• Elaborative rehearsal
▪ Occurs when you think about the meaning of an item
• Often a more effective way of transferring information in LTM
• Levels-of-processing theory
o Memory depends on how information is encoded, with deeper processing
resulting in better retrieval than shallow processing
• Depth of processing
o Shallow processing
• Focuses on the physical features of an item
• Examples
▪ Number of vowels
▪ Lowercase and uppercase
▪ Same front, different font
o Deep processing
• Focuses on the meaning of an item
• Examples
▪ Meaning of the item
▪ How the item might be used
▪ Creating a visual image of item
▪ Linking it to another item
o Levels of processing CogLab
• Phase II: recognition memory test
▪ Presented 120 words: half were old, half new (lures)
• We see a levels of processing effect--the deeper the encoding the better
the memory performance
• But why is the rhyming judgement deeper than processing than capital
letter judgement?
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