PUBHLTH 144 Lecture 2: HEALTH BEHAVIOR THEORY

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Lecture 2 health belief model - to understand why people just won"t do what"s healthy for them two components: desire to avoid illness/get well if already ill, belief that a specific health action will prevent/cure illness. Based on encouraging and motivating ppl to take action - good tool when educating students in sex programs limitations. Doesn"t account attitude, belief, or habit, social pressures, environmental or economic factors that can promote/prohibit action. Assumes everyone has access to equal amounts of info. Cues to action are widely prevalent hmb is based on understanding that ppl will take health-related action if that person: feels negative health condition can be avoided. 1: has positive expectation that by taking recommended action, they"ll avoid negative health condition, believes they can successfully take recommended health action perceived susceptibility this is population specific. Person"s assessment of the chance of them them getting disease.

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