PSY BEH 11B Lecture Notes - Lecture 3: Affective Forecasting, Daniel Kahneman

• School: UC-Irvine
• Department: Psychology and Social Behavior
• Course: PSY BEH 11B
• Professor: Linda Levine

Document Summary

Kahneman and tversky"s work on diff heuristics. Identified several common mental shortcuts (rules of thumb, or informal guidelines) aka heuristics (fast and efficient strategies that people typically use to make decisions. Demonstrated heuristics can also result in biases, and biases may lead to errors or faulty decisions. 4 common heuristics that bias decision making: General tendency to make a decision based on the answer that comes most easily to mind (relying on info thats easiest to retrieve) Tendency to place a person or object in a category if the person or object is similar to our prototype in a category.