MGMT 5 Lecture Notes - Lecture 15: Niche Market, Force-Field Analysis
Document Summary
Process & structure changes (e. g. , team focus) Evaluating the focus of change: strategy (niche market vs general market, structure (international division, systems (inventory management, technology (rfid, values and culture (diversity, staff (cross-training programs) Is change necessary: proactive recognition, diagnosing problems. Recognize the possible need and assess its strength. Diagnose the problems/issues that the change should address. Habit: automatic & often based on past success: movement (actual change to behavior) Resistance stems from uncertainty about outcome; magnitude: refreezing (making the new order habitual) Not meant to imply that change is permanent. The lewin model resistance to change: during the freeze phase: Lack of information: during the freeze phase: Best way to bring about change is to weaken restraints (driving forces for innovation become stronger than restraining forces for inertia). You made the change, now what: collect data. Objective (quantitative) & subjective (attitude: compare outcomes against goals. What were your benchmarks going in: communicating the results.
