CMN 172 Lecture Notes - Lecture 15: Availability Heuristic, Confirmation Bias, Egocentrism
Document Summary
Be ready to summarize the main assumptions and findings of kruger, epley, parker, & ng (2005): social presence theory, media differ in bandwidth, or the amount of information they transmit (ftf > Cmc): greater bandwidth allows for more salience of communicators, prediction:text-based media use will lead to less defined impressions in comparison to ftf, reduced social context clues, low bandwidth increases perceived anonymity and self-focus. Implications: email"s lack of nonverbal cues and sender"s egocentrism may explain email miscommunication. Practical implications: making people aware that email messages are not univocal, reduced sender overconfidence (ex: empathy and perspective- taking) Though cmc has fewer cues than ftf, people will employ any cue to form impressions (e. g. , texting). Transmitting social information through text-based media takes more time than in ftf. Thus forming impressions takes more time in text-based cmc: over time, text messsages accumulate and you get the idea that you get to know this person even better.
