CMN 140 Lecture Notes - Lecture 12: Media Literacy, Russian Roulette, Moral Development
Document Summary
Chapter 14: how does the media effects process work: key idea: we need to be proactive--rather than reactive--in understanding how the media affect us. We also need to realize that there are many factors interacting in the effects process. When we understand these two ideas, we can achieve greater control over the process of effects: ex: boys being influenced to play russian roulette. Baseline = our typical degree of risk that continues over time. Fairly stable over time, can gradually increase of decrease. Some ppl are conditioned in a way that their baseline is very close to the manifestation lvl, so it doesnt take much in a media exposure to result in an effect being manifested. Some ppl have been conditioned in a way that their baseline is very far away from the manifestation line so it is unlikely that any other media exposure will result in an observable effect.
