CSP 280 Lecture Notes - Lecture 6: Psy, Pluralistic Ignorance, Binge Eating
Document Summary
First couple of gains and losses will have the biggest impact (having more losses will then not really affect your already down mood as much. Human beings hate to lose and will do everything possible to avoid losses. They will be more willing to take risks when presented with losses and costs than someone who is presented with gains and benefits. Gain frame: (less risky) lose 10 years if quit smoking versus you will gain 10 years if quit smoking. Program a: seems more safe that everyone will be saved (going with the fact that at least. Loss frame: (more likely to choose the risky option): program seems to be less risky and less losses will take bigger risks to avoid a loss. Detection behavior: might find something bad and therefore it is more risky therefore, you should but detection behaviors in the form of loss frame so that they will take the riskier option.