PSYCH 360 Lecture Notes - Lecture 6: Daniel Kahneman
27 Sep 2021
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General de nition: how people think about the social world. More speci cally: how people select, interpret, remember, and use social information to make judgements and decisions. People respond differently depending on how options or concepts are presented - for example, in terms of. Gains, bene ts, or positive outcomes ( you will live longer if you quit smoking ) Losses, costs, or negative outcomes ( you will die sooner if you don"t quit smoking ) The pain from losses is greater than the pleasure from gain. Willing to forsake gains to avoid losses. Imagine that you are the mayor of a major city in the us. A horrible plague has struck the city and 600 people are at risk. As majoy, you must decide between two programs offered by your advisors. If program a is adopted, 200 people will surely be saved.
