BCS 111 Lecture Notes - Lecture 9: George Sperling, Iconic Memory, Working Memory

• School: University of Rochester
• Department: Brain and Cognitive Sciences
• Course: BCS 111
• Professor: David Ruskin

Document Summary

In processing - branches out to short term, and long term memory. 3 central processes: acquire new memories, store memories, retrieve memories. We need to get the info into our brain. Info from our senses linger a little. Usually viewed as sensory processes, rather than memory process. When you receive info to your eyes, ears, etc, it lingers a little. Ex, someone has the flash after taking a group picture and lingers. Afterimages noted as far back as aristotle. Ex, looking at a waterfall for a long time, motion after effect. Iconic memory, things you can see, ex, icons. Depends on ambient and brightness of the light of course. Partial report procedure, tries to see how much we can store from a range of things. Participants see an array of letters and were asked to recall as many as possible qfxs ruvm ljdb. ^^ try to remember as much as you can (flashed on the screen. )