COMM 4643 Lecture Notes - Lecture 14: Stereotype

• School: University of Oklahoma
• Department: COMM
• Course: COMM 4643
• Professor: Lindsey Meeks

Document Summary

Effects of cultivation: tv as fact or fiction. Some research suggests that when fictional programs are confused with fact, cultivation effects are stronger. Some research suggests that regardless of perception, tv images are used in cognitive judgments about social issues: cultivation strengthens a viewer"s beliefs rather than changing them. More selectivity: increase in resonance = increase in cultivation effects, cocooon of self-reinforcing media (chaffee & metzger) Tendency to attribute generalized and simplified characteristics to groups of people. Can include : attributes, behaviors, social roles. Involves a categorical response: a person"s membership to a group prompts the judgment that the person possesses all of the attributes belonging to that category. Stereotypes can be inaccurate: a stereotype is a fixed impression, may conform very little to the fact it pretends to represent, results from our defining first and observing second. Stereotypes can be exaggerations: a stereotype is an exaggerated belief associated with a category. Stereotypes can be rigid and resistant to change.